Issue 2
Inside this issue:
Sherry Pelkey Marketing Coordinator & Trainer Atlantic Canada Click here for Sherry's Bio
Audie McCarthy founder and president of Marrek Solutions Inc. Click here for Audie's bioLisa Dennie Training Associate Click here for Lisa's Bio Contact:
Phone:
902.367.1251
Email:
Web:
What is one of the most common complaints customers have about dealing with companies? If you said, “I am just a number.” You are right! No one wants to feel like a number.
To keep loyal customers, you need to make them feel special. We all know that it costs less to keep a customer than to win a new own. So how do you make them feel special and want to continue to do business with you? Those little personal touches, like calling them by name, remembering a special occasion such as a birthday or an anniversary, and sending handwritten thank you cards go a long way to building and maintaining strong relationships with your customers. You have to make a connection right at the beginning of the relationship and then continue to build on it.
We all get calls from solicitors asking for our support for their cause and of course, asking for our money! I have to admit; I often utilize the call display feature on my phone and rarely even answer these calls. One day, though, I did and I was so impressed by the individual’s ability to personalize the contact and make me feel like a real live person that I opened my wallet and sent a donation! It didn’t stop there. A few days later I received a handwritten thank you card mentioning the details of the conversation we had together. It brought a smile to my face as I thought, now there is a young lady I would like to continue doing business with.
Fundraisers have tough jobs. As business owners, sales people, etc., we have a tough job to do as well. It starts with getting our potential customers to listen.
The little things mean a lot. Your business will grow if you find ways to personalize that connection and build the relationship.
Please see the Tips section below for ideas on showing appreciation to your customers.
Have a great week!
Audie
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"Thank you to everyone who commented on our new name & logo. Here is what a few of you said:
"Audie, you do put out a good newsletter...I like the changes" Chris Nicholl, Battlefield Advertising
"Hi Audie. It looks absolutely fantastic. Really nicely done!" - Jim Vanderveken, Mohawk College
"The new logo looks great!" - Mike Tombolini, Royal Botanical Gardens
Hi Audie, It looks great…simple, clean, to the point. Leaves no questions. Deborah Vogel, Dell Computers
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How to Start Own Business
7 Part Workshop Series with Profit Learn PEI – begins November 3
Cost $145.00+gst. For more details go to: www.peibwa.org
Greater Charlottetown Area Chamber of Commerce presents President's Excellence Awards
Thursday, November 01, 2007 at Delta Prince Edward Hotel
Join us as we celebrate our entrepreneurs, their successes, innovation, and contribution to our community at this gala evening.
Awards will be presented to deserving Chamber members in six categories: Excellence in Business; Emerging Business; Innovation; Marketing; Customer Service; and workplace Excellence.
Ticket Price is $95 plus GST or $750 + GST for a table of 8
To purchase your tickets please contact the Chamber office at (902)628-2000.For more information contact: Jennifer Evans and Judy Camp, Co-Chairs
Greater Charlottetown Area Chamber of Commerce presents Business Mixer
Thursday, November 15, 2007 at Howard Johnson Dutch Inn ( Cornwall)
November Mixer Hosted by Howard Johnson Dutch Inn
Prince Edward Island Business Women’s Association presents…
Thursday, November 1 – 12 noon
Lunch & Learn Session – Montague
Topic: Motivating Your Team
Presenter: Sherry Pelkey
“ Employees who feel they are valued and recognized for the work they do are more motivated, responsible and productive. This motivation training session’s key focus is to help the business owner or team leader create a more dynamic and loyal workplace. This program is designed specifically to help you understand what employees want, and becomes a starting point for creating ambassadors for your business.
Seating is limited, please register early
For more information, please contact: Susan Jefferson, PEIBWA
Phone: 902-892-6040
Fax: 902-892-6050
Email: office@peibwa.org
Website: www.peibwa.org
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Workshops
Are you ‘in sync’ with your business? Do your customers refer you to others? Do your employees jump out of bed to get to work? Do you ask for feedback from employees, customers and suppliers? Is your team motivated? Are you motivated and inspired? What is your Personal Code of Honour?
As a learning organization, focused on helping individuals and organizations grow, we offer training, coaching and consulting to help you get to the next level. You will be able to answer the above questions in the way you really want. The end result…engaged employees, loyal customers and growth!
Customized Positive Employee Relationship Programs - designed to suit your company’s culture and values. A few examples are…
- Effectively Assertive
- Coping with Change
- Creating Amazing Customer Service
- Dealing with Difficult Behaviours
- Successful Selling Techniques
- Core Skills for Managers, Supervisors, Team Leaders
- Inspiring Multi-generational teams
- Coaching for Success
- Diversity in the Workplace
Contact Sherry today to arrange your complimentary information meeting at 902.367.1251 or via email: sherry@marrek.com
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Appreciate Your Customers
- Ensure all employees know what a loyal customer is worth.
- Put your customer service expectations in writing.
- Ensure all employees have the customer service skills they need.
- Encourage them to develop strong relationships with customers.
- Create a formal customer appreciation plan.
- Keep in touch by sending customer appreciation correspondence regularly.
- Make every employee a customer appreciation ambassador.
- Empower them to advocate on behalf of customers
- Consult with customers on their needs and make changes to meet them.
- Listen to your frontline; they are goldmines of information about your customers.
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The Marrek Group respects your privacy, if you have received this email in error or if you no longer wish to be on our email list please click here to unsubscribe or email us at audie@marrek.com with remove in the subject line.
October 29 , 2007
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If we all did the things we are capable of, |
