Issue 8
Inside this issue:
Sherry Pelkey Marketing Coordinator & Trainer Atlantic Canada Click here for Sherry's Bio
Audie McCarthy founder and president of Marrek Solutions Inc. Click here for Audie's bioLisa Dennie Training Associate Click here for Lisa's Bio Contact:
Phone:
902.367.1251
Email:
Web:
The best sales training will focus on two keys to successful selling, relationship building and FAB (features, advantages and benefits). Building strong relationships helps your business grow through referrals, word of mouth and repeat business. An important point to remember is that relationships are only created when it is mutually beneficial. That involves participation, which begins with a conversation.
When you are building your business through marketing, advertising and/or direct selling methods, FAB becomes the key. Customers don’t buy products and services; they buy what the products and services can do to make their lives easier and make them feel good. Is it peace of mind that you can give them?
Talking to the emotional side of our customer’s needs and wants will make the next steps of gaining commitment much easier.
When insurance companies advertise they don’t sell insurance, they sell peace of mind.
"You're in good hands with Allstate."
ALLSTATE INSURANCE
When car companies advertise they are not selling vehicles, they are selling dependability.
"Quality is Job 1."
FORD MOTOR COMPANY
When Stacey Battersby invented her safe infant sleep system, SLEEPAROO, she wanted to share the peace of mind she had found as a new mother with other new moms.
“Warm Sure Secure”
SLEEPAROO INFANT SLEEP SYSTEM
The Marrek Group does not sell training and coaching. We sell confidence, increased comfort levels, professionalism and competence based on our client’s corporate mission, vision and values.
“Values Based Skills Development”
THE MARREK GROUP
Always remember when promoting your product or service not to cover just the features you offer but what those features can do for your customer – the advantages and benefits.
Please see the Tips section below for information on “What Customers Really Buy”.
Have a great week.
Audie
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There was a great turnout at the Oakville Chamber of Commerce Boost your Business Event in January when Audie spoke on "The Art of Networking". Pictured with Audie are Jemma Fong, InSite Creations, Brendan Stewart, Oakville Chamber of Commerce and David Houghton, Rogers Wireless.
Click here to see more pictures www.marrek.com
This workshop can be delivered by Sherry Pelkey in PEI.
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Lunch & Learn – Prince Edward Island Business Women’s Association
The Basics of Investing - Summerside
February 21, 2008
Presenter: Kim MacInnis, Wellington West
Studies have shown that, in general, women are more concerned with the fear of losing money than the chance of gaining it. Ease your concerns and gain knowledge and confidence. Learn the basics of registered retirement savings plans (RRSPs).
Registration deadline: Tuesday, February 19, 2008 at 4 pm.
Please note: If you register for Lunch and Learn session and are unable to attend, please let us know 48 hours in advance. People who do not cancel in advance will be invoiced.
Location:Loyalist Country Inn Summerside
Date: Thursday, January 31, 2008
Time: 12:00 – 1:30 pm
Cost: $15 +GST for members, $20 +GST for non-membersFor more information, please contact: Paula Laybolt
Phone: 892-6040
Fax: 892-6050
Email: office@peibwa.org
Website: www.peibwa.orgReserve March 8: International Women’s Day
The Provincial International Women’s Day Committee is planning another celebration for March 8, International Women’s Day, 2008. This year’s event will honour women who are leaders in the environmental movement. Reserve March 8 for a special event at the Georgian Room, Charlottetown Hotel. If you are interested in assisting please call 892-2610.
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Workshops
Creating AMAZING Customer Service delivered by Sherry Pelkey, The Marrek Group
It's not enough these days to provide "ok" customer service, loyal customers are hard to come by, and once you have them you want to keep them from being lured away by your competition.
This workshop is designed to improve customer service skills by focusing on areas such as projecting a professional image and understanding how providing poor customer service impacts the image of your organization, customer perceptions and the bottom line.Four Half-Days
8:30 - 12:00, February 21 & 28th, March 6 & 12th, 2008,
Main Building, UPEI, 550 University Avenue, Charlottetown,
OR
Two Full Days
8:30 - 4:30, May 7th and 8th, 2008,
Main Building, UPEI, 550 University Avenue, Charlottetown.Register Online at http://www.upei.ca/extension/short/schedule.html
Or call the Centre at 902.566.0336
Attention Employers - Workplace Lunch & Learn Series
Create a workplace of learning, communication and collaboration that builds morale, team spirit and creates ambassadors for your business. Sessions available include: Blow Bubbles…Stress Relievers for the Workplace, The Art of Networking and Dealing with Difficult Customers. Call Sherry today to discuss opportunities to really engage your employees.
Customized Positive Employee Relationship Programs - designed to suit your company’s culture and values. A few examples are…
- Effectively Assertive
- Coping with Change
- Creating Amazing Customer Service
- Dealing with Difficult Behaviours
- Successful Selling Techniques
- Core Skills for Managers, Supervisors, Team Leaders
- Inspiring Multi-generational teams
- Coaching for Success
- Diversity in the Workplace
Contact Sherry today to arrange your complimentary information meeting at 902.367.1251 or via email: sherry@marrek.com
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What Customers Really Buy
Don’t sell me clothes. Sell me a sharp appearance, style and attractiveness.
Don’t sell me insurance. Sell me “peace of mind”, and a great future for my family and me.
Don’t sell me a house; Sell me comfort, contentment, a good investment and pride of ownership.
Don’t sell me books. Sell me pleasant hours and the profit of knowledge.
Don’t sell me toys. Sell my children happy moments.
Don’t sell me tires. Sell me freedom from worry and low cost per kilometer.
Don’t sell me a computer. Sell me pleasures, profits and miracles of modern technology.
Don’t sell me airline tickets. Sell me fast, safe on-time arrival at my destination feeling like a million dollars.
Don’t sell me things. Sell me ideals, feelings, self-respect, home-life, profits, solutions to problems and happiness.
PLEASE DON’T SELL ME THINGS!
Author Unknown
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February 11 , 2008
“Whatever the mind can conceive and believe, the mind can achieve” |
