Issue 70
Inside this issue:
Audie McCarthy founder and president of Marrek Solutions Inc. Click here for Audie's bio
Contact:
63 Southmeadow Cres. Stoney Creek, ON L8G 3E6
Phone:
905.662.3407
Email:
Web:
You’ll recall, in our last newsletter, we talked about vision and our aging population. The message touched a chord with our readers! One of our subscribers wrote further on the subject, extending the issue to websites and the Internet:
“I would just like to extend your vision point. I have the same challenge.
But my point is that web sites and web designers need to recognize this!
Suggestion: An option on web sites to allow people to choose a larger font size”
Ken Bolt, Brant Florist
As the Internet becomes more important to the way we do business, our aging population of customers and their vision concerns will become another area of customer service to consider!
In his infamous book “Boom, Bust and Echo: Profiting from the Demographic Shift in the 21st Century”, David Foot says to focus your business on the Baby Boom population and their children and you will be very profitable indeed!
Read the tips section below for some food for thought in the coming years.
Have a great week!
Audie
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May 17 - Stoney Creek Citizen of the Year Awards Night – Chandelier Place – come join us in recognizing Stoney Creek’s finest! Contact Audie (chair ) or Connie (chamber Office) for more information. 905.664.4000 for tickets.
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Thursday May 31, 2007 - Osteoporosis Canada, Hamilton Chapter event
7—9 pm. Displays open at 6:30 pm
Marquis Gardens
Banquet & Convention Centre
1050 Rymal Road East,
Hamilton
Free Parking…..Near bus route #22
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Oakville Chamber Business After Hours Proudly Sponsored by the Quality Hotel & Executive Suites
June 13, 2007 - 5:00pm - 7:00pm
Location: Quality Hotel & Executive Suites
754 Bronte Road
Free for Chamber members and first time guests
$10.00 for second time guests(no pre-registration required)
Contact : jad@oakvillechamber.com
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Workshops
Mohawk College- (Tools for Business Series)
May 17 - Core Skills for Team Leaders, Supervisors and Managers - Hamilton
This one-day workshop examines the different communication styles, skills, knowledge and attitudes that are required to be an effective supervisor. The workshop will culminate with individuals preparing a personal development plan.
May 23 – Dealing with Difficult Behaviours – Burlington
This one day workshop helps you understand the reasons why people act as they do, identify your hot buttons and learn to take control over your own reactions to difficult people.
May 25 – Managing Performance – Burlington
Ever wonder what to do when your employees aren’t performing up to your satisfaction?
This workshop will help you develop action plans for poor performers and well as offer templates for disciplinary letters and tips for termination.
For more info call 905 575 2442 or visit http://t4b.mohawkcollege.ca
May 30 – Managing Customer Service Employees - Burlington
This workshop is intended to help Customer Service Managers improve the effectiveness of front line customer service representatives by developing coaching plans based on the concepts taught in “Creating Amazing Customer Service.
For more info call 905 575 2442 or visit http://t4b.mohawkcollege.ca
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Marrek Solutions Inc has reached a milestone - five years in business! I would like to thank all our loyal clients and partners for helping us grow! And to my amazing team - Lisa, Sherry, Sylvia, Marlee and Jennifer - I could not have done it without you! . Stay tuned for a Fall Celebration!
Audie, President & Founder
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Tips to Boost Your Business in the 21 st Century
- Consider that we tend to do different things at different times of our lives.
- Remember that one year from now we'll be one year older.
- Apply these principles to all of the generations in the population.
- Market your business to the largest group: the Boomers and their children, the Echo generation.
- Find out their likes, dislikes and their “hot buttons”.
- Target those hot buttons to help your business thrive.
Adapted from “Boom, Bust and Echo: Profiting from the Demographic Shift in the 21st Century”, David Foot, PhD
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