Issue 88
Inside this issue:
Audie McCarthy founder and president of Marrek Solutions Inc. Click here for Audie's bioLisa Dennie Training Associate Click here for Lisa's Bio
Sherry Pelkey Marketing Coordinator & Trainer Atlantic Canada Click here for Sherry's Bio Contact:
63 Southmeadow Cres. Stoney Creek, ON L8G 3E6
Phone:
905.662.3407
Email:
Web:
The best sales training will focus on two keys to successful selling, relationship building and FAB (features, advantages and benefits). Building strong relationships helps your business grow through referrals, word of mouth and repeat business. An important point to remember is that relationships are only created when it is mutually beneficial. That involves participation, which begins with a conversation.
When you are building your business through marketing, advertising and/or direct selling methods, FAB becomes the key. Customers don’t buy products and services; they buy what the products and services can do to make their lives easier and make them feel good. Is it peace of mind that you can give them?
Talking to the emotional side of our customer’s needs and wants will make the next steps of gaining commitment much easier.
When insurance companies advertise they don’t sell insurance, they sell peace of mind.
"You're in good hands with Allstate."
ALLSTATE INSURANCE
When car companies advertise they are not selling vehicles, they are selling dependability.
"Quality is Job 1."
FORD MOTOR COMPANY
When Stacey Battersby invented her safe infant sleep system, SLEEPAROO, she wanted to share the peace of mind she had found as a new mother with other new moms.
“Warm Sure Secure”
SLEEPAROO INFANT SLEEP SYSTEM
The Marrek Group does not sell training and coaching. We sell confidence, increased comfort levels, professionalism and competence based on our client’s corporate mission, vision and values.
“Values Based Skills Development”
THE MARREK GROUP
Always remember when promoting your product or service not to cover just the features you offer but what those features can do for your customer – the advantages and benefits.
Please see the Tips section below for information on “What Customers Really Buy”.
Have a great week.
Audie
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There was a great turnout at the Oakville Chamber of Commerce Boost your Business Event in January when Audie spoke on "The Art of Networking". Pictured with Audie are Jemma Fong, InSite Creations, Brendan Stewart, Oakville Chamber of Commerce and David Houghton, Rogers Wireless.
Click here to see more pictures www.marrek.com
Come visit Lisa and Lindsey at the Brantford Chamber Women In Business Event. (Details below)
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Brantford Chamber of Commerce Business After Hours at Brantford Volkswagen
Date: Tuesday, February12, 2008
Time: 5 - 7 p.m.
Location: 131 Lynden Road, BrantfordBrantford Chamber - Women In Business
Please join The Marrek Group at our booth on Wednesday, February 20th for the Women In Business meeting at the Best Western
Topic: Fraud - Learn how to keep yourself and your business safe from identity theft, fraud and security breaches.
Location: Best Western Brant Park Inn & Conference Centre
19 Holiday Dr, Brantford
Time: 5:30
Register online at www.brcc.ca
Business After Hours Proudly Sponsored by Boston Pizza
February 13th, 2008
Please join us for our premier monthly networking event!
Time: 5:00pm - 7:00pm
Location: Boston Pizza, 2011 Winston Park DriveFree for Chamber members and first time guests
$10.00 for second time guests(no pre-registration required)
Contact : brendan@oakvillechamber.com to register.
February 21, 2008
John Peller, Chair,
Board of Directors,
Canadian Chamber of Commerce11:30 am - 1:15 pm
Renaissance Banquet Centre
Prepaid Seating OnlyContact Connie at 905.664.4000 for more information.
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Workshops
Mohawk College- (Tools for Business Series)
The T4B Fall Calendar is now available on line..
Core Skills for Team Leaders, Supervisors and Managers – February 19/20 – Brantford Campus
This two-day workshop outlines the characteristics of a successful supervisor. Participants examine the different communication styles, skills, knowledge and attitudes that are required to be an effective supervisor. The workshop will culminate with individuals preparing a personal development plan.
Inspiring Multi-Generational Teams – February 21 – Brantford Campus
If you are managing more than one generation of workers, this one-day workshop is for you! You will learn to effectively motivate and inspire all of the generations and distinguish between managing and leading to help all your team members work together effectively.
Dealing with Difficult Behaviours February 25 – Brantford Campus
This one-day workshop is intended to assist front-line employees in understanding and dealing effectively with difficult behaviours. The group will discuss separating the behaviour from the individual, identifying hot buttons in self and others, and strategies to encourage positive behaviour.
Creating Amazing Customer Service – February 28 – Brantford Campus
This one-day workshop is designed to improve customer service skills by focusing on areas such as projecting a professional image and understanding the negative impact of providing poor customer service. Participants learn techniques to maximize the customer’s experience.
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What Customers Really Buy
Don’t sell me clothes. Sell me a sharp appearance, style and attractiveness.
Don’t sell me insurance. Sell me “peace of mind”, and a great future for my family and me.
Don’t sell me a house; Sell me comfort, contentment, a good investment and pride of ownership.
Don’t sell me books. Sell me pleasant hours and the profit of knowledge.
Don’t sell me toys. Sell my children happy moments.
Don’t sell me tires. Sell me freedom from worry and low cost per kilometer.
Don’t sell me a computer. Sell me pleasures, profits and miracles of modern technology.
Don’t sell me airline tickets. Sell me fast, safe on-time arrival at my destination feeling like a million dollars.
Don’t sell me things. Sell me ideals, feelings, self-respect, home-life, profits, solutions to problems and happiness.
PLEASE DON’T SELL ME THINGS!
Author Unknown
Tips __________________________________________________
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February 11 , 2008
“Whatever the mind can conceive and believe, the mind can achieve” |
