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Marrek Tips for Success

Amazing Customer Service

  1. Train your customer service reps in active and empathetic listening skills - the customer wants and needs to be heard.

  2. Develop a customer centric organizational culture - measure and reward excellent customer service as your key objective.

  3. Help your service reps develop high emotional intelligence - choosing the appropriate response instead of being reactive.

  4. Give your customer service reps the tools, the words and the language they need to provide the best service possible - help

  5. them practice what to say and how to say it.

  6. Teach your frontline reps not to prejudge any customer - we've all heard stories in which a very valuable customer took their business elsewhere because they were treated poorly based on how they looked. "You can't judge a book by its cover!"

  7. Remember what customers want and:

    a) Do it right the first time.

    b) If you make a mistake, don't try to cover it up, fix it right away.

    c) If the customer realizes your mistake, proceed with recovery to win their loyalty.

(from: "The Quality Advantage" by Organizational Dynamics Inc., 1991)

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